SAP C/4HANA: Deliver Trusted and Connected Customer Experience
Learn how the customer experience suite SAP C/4HANA brings together customer data, experiential and operational data, and the power of intelligent technologies across sales, marketing, commerce, and service to deliver engaging and trusted experiences in the moments that matter most to your customers.
Listen, Learn, Deliver: Empathy Matters
Analyzing customers' behavior and transactions provides insight about what, where, or when a customer does or is likely to do something, but this data alone cannot not address why. With our recent acquisition of Qualtrics and the introduction of Experience Management solutions from SAP, businesses can now embed the opinion and voice of the customer (X-data) throughout the entire business process (O-data) to infuse empathy into the customer's journey and engage on a deeper level. Whether applied to customer or field services, sales, e-commerce, or marketing strategy, the most effective ways to incorporate customer feedback have been identified and integrated into the suite so businesses can make the voice of the customer a native part of the product or service cycle.
A better way to manage and customize Your SAP C/4HANA solutions
Solving the technical challenge of creating a single view of the customer and a unified experience across multiple applications and lines of business is SAP's promise to all our customers, and we are committed to delivering on it. SAP C/4HANA Foundation and related business and technical components, released in May 2019, is available to all customers of SAP C/4HANA. It has the following components.