Industry Trends Shaping the Experience- Centric Entertainment Park
Leading Sports & Entertainment companies use market dynamics to create and capture new business opportunities
Intellectual Property & Brand Management Many entertainment parks now base their new lands – or even entire new resort developments – on movie and game intellectual property to create branded experiences. Those operators take huge risks both when purchasing intellectual property and when designing and building new resorts, which need to be financed by larger visitor bases staying longer and spending more money. But how do they get new visitors into the newly opened resort in the first place? How can park operators capitalize on their intellectual property with new audiences and drive a more personalized engagement and deeper relationship with their guests? How do parks optimize the social scale of their brands?
Higher Customer Expectations The entire entertainment park industry relies on creating the most differentiated customer experience in the park versus the one visitors might have in their normal lives. As a result, the ability to constantly go beyond everyday experiences is of utmost importance for operators. Many parks already fuse digital technologies like virtual reality and physical constructions like a ride into an enhanced experience. How can parks keep up with ever-increasing expectations from millennials, digital natives, and the mobile generation and still create a "different" experience?
Building Destinations By using intellectual property and adding hotels, retail facilities, water parks, and sport arenas, park operators can attract a multitude of target groups for a longer time at the same destination. Such a portfolio of park lands caters to specific tastes and interests. But how does the park manage each visitor's individual park journey while optimizing enjoyment and minimizing in-park travel and visitor queuing? How does the park deliver a seamless user experience across every business unit, target group, and channel? And how does it track, manage, and optimize all staff members, suppliers, and financial data across the park – or even across various countries?
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Run Your Entertainment Park As a Real-Time, Live Business with SAP
Supported by SAP solutions, you can digitalize your entertainment park operations and interconnect all aspects of your digital value chain in real time – including asset management, Big Data, the Internet of Things (IoT), workforce engagement, supplier collaboration, business networks, customer engagement, and the omnichannel experience. What's more, you can run our solutions in the cloud, on premise, or in a hybrid environment.
SAP solutions integrate technology with actionable intelligence. They create a unified view of your customers while tracking per capita spending in real time. Based on this proven foundation, you can scale your business to match demand, manage multiple resort locations, empower staff and partners, and generate a single-customer record to increase profitability and reduce costs. You can maintain an operating environment that's designed to handle the oscillation between online and offline operations. You can also recognize loyal visitors wherever they may be at the entrance, in the park, on an attraction, in a queue, at the photo wall, in the parking lot, or at a restaurant