Media Companies Face New Challenges and
Opportunities Amid Digital Disruption
Media has been at the forefront of digital transformation. From the outset, consumers have driven this transformation, combined with digital native companies entering the industry. The winners will be those media companies that drive deep, intimate, personalized, and engaging relationships with consumers in a world of almost infinite media choices
Evolving content experience Content will always be the primary way to engage audiences. To retain and engage audiences, media companies must produce compelling content and deliver a beautiful experience across multiple devices.
Changing audience behaviour Consumers are unlocking new revenue models for media companies while disrupting traditional ones
Media companies increase their relevance to consumers by using captured and analyzed data to personalize content offerings and the user experience. They need to match specific content with the most appropriate audiences, channels, and flexible business models
Architecting for scale and flexibility To maximize this new opportunity, media companies must invest in platforms that allow them to use data as a strategic differentiator.
To better compete with disruptors, media companies should build their own direct-to-consumer platforms. As more consumer data is harnessed and advanced analytics are applied, new targeting opportunities emerge
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Transform and Scale
The digital journey of media companies has reached a point where
the dust of early disruptions has settled and the new roles and road maps are more clearly defined.
With the first -generation aggregator platforms facing all kinds of pushbacks, chances are that the cards are being reshuffled. M&A dynamics and convergence in the video segment show how the players prepare for best-start positions for their own platforms. Online video is set to be a key battleground as younger digital generations have grown up in a world where video and vlogging have become the primary format for consuming information across all areas: from news, entertainment, communications, and education to any kind of support on everyday questions and decisions. Serving this visually primed audience with a 360-degree, unified content experience at scale is the goal of the next wave of transformation that affects people and IT.